Glenda D. Shaw - Rebranding
In preparation for her first book, former television producer, Glenda D. Shaw needed to develop her digital presence after nearly 5 years out of ‘the game.’
Employer: KKPR Marketing & PR
Partners: Nicole Kutos Design
Glenda spent the better part of the last 5 years learning everything there is to know about being a good friend, what makes friendships and people tick, and the psychology behind it to write “Better You, Better Friends – A Whole New Approach to Friendship.” But after finishing the book she realized she now needed a platform to generate interest in the ideas presented in her book. Having not touched her previous social media or website in nearly 6 years, it was time to start from scratch and create something truly unique to who she is today and where she wants to go.
For the logo, Glenda wanted her initials and something that could easily change through the brand colors for different applications. We chose a sophisticated typeface for the icon which nestles her initials together. Her full name is in cursive underneath to soften the overall mark and assure that it is approachable. The brand colors are chosen to be joyful and energetic but in tones to appeal to an adult audience.
Projects include: Branding, Web Design, Podcast Branding