L.L.Bean Holiday Suite 2017
A yearly packaging suite for the holiday season's food available in-store
Partners: Home Merchandising, CAD artist
Each year there is a suite of holiday and gift giving food product available at the retail stores. The suite has been unique year after year, with a new look each time. For the past 3 years, I've led the research and implementation of the visuals. This year, I implemented two classic patterns with a modern type layout. This combination kept the heritage of L.L.Bean while having a contemporary update and classy gift-giving touch. The subdued colors were a step forward this year, in an attempt to separate from the big box "Christmas red and green" we're all accustomed to seeing.
Our CAD designer took a mixture of different toile patterns in our library to create this one-of-a-kind, winter outdoors, toile for me. The plaid came from a vintage french pattern book in our library.