Stand Up Paddle Board
Partners: Equipment PD
L.L.Bean breaking into the SUP scene came with some challenges regarding design. This was our second custom branded board series. My limitations were limited cuts in the deck pad, working with existing deck pad shapes, no large unbroken decals, and a gender neutral color palette. What came from that is this forward motion graphic with enough detail to show it's not a true beginner SUP, but still falls in the affordable introductory category. Using broken line segments for the decals allowed me to connect the nose and pad graphics visually.
Of course the shining moment in my career has been scrolling through Instagram and seeing Loki on a SUP that I designed. He's too cute!
Photos via llbean.com and @loki Instagram