VIP - Rebranding
A complete rebrand of Wayne and Pike County's domestic violence community resource
Employer: KKPR Marketing & PR
Partners: VIP, Nicole Kutos Design
There's something refreshing about starting new. A new start is even more important to a community resource that needs to reach every corner of its service area to offer help from domestic violence. VIP was ready for a refresh for the first time since the 1980s. They wanted to avoid the stale DV stereotypes that come through color, messaging, and the type of client visually represented.
With the future of VIP at the heart of the project, the best course of action was to build off the base of what they’ve done best for 30 years. This meant to us that visually, we could modernize the brand through copy and imagery to grow the awareness of who they’ve always been there to support. The non-gender specific logo and a color scheme that removes itself from a sea of purple and teal, start to paint VIP in a new light; a nonprofit who is modern, open to all, and prepared to tackle the future.
Projects include: Branding, Product Design, Digital Marketing, Web Design, Social Media Graphics